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Skin Africa Cosmetics has commissioned to Mktg Industry “Company re-branding” and European launch.
10/06/2015

 

The story of Skin Africa begins in a wonderful farm in Zambia, where the passion for high quality replica watches cosmetics and for local natural ingredients have encouraged Anja Kleemann-Wright (CEO at Skin Africa Cosmetics) and her business partner Lianne Collett to start creating skin care products based on African natural ingredients.

Today the brand is one of the most important players in the local cosmetic market with a widespread distribution that goes from Vacation Lodges to Hotels and Spas, from Kenneth Kaunda Int’l Airport Store to major Shopping Centers and Health Shops. Through the years also the product offer has expanded and nowadays the African Brand can offer an unlimited number of cosmetic products going from eye serum to face creams, from body scrubs to hair care treatments. All the products are based on African oils and natural ingredients and are handmade following organic standards.

“The company is growing very fast and it was time commit for enlarging our horizons” states Anja Kleemann-Wright. “That is the reason why we choose to commission to Mktg Industry, an italian company specialized in offering a 360° full service for the cosmetics and make-up market, the development of a 5 years Marketing & Communication plan that starting from a total company rebranding to increase our brand awareness and local sales, i twill then continue with Skin Africa’s launch on the European market”.

Mktg Industry and Skin Africa decided to start from the logo restyling “the big challenge was to restyle the logo without losing in recognizability on current local market” states Stefano Focolari (CEO at Mktg Industry) “The original logo was an African tree so we have opted to keep it as it was but by playing with lights, colors, reflections and shades we have transformed it into something new, a suggestive and distinctive sign that recalls the symbol of the “Tree of Life”, and we loved it right away, a “Tree of Life” to represent a brand that comes from where human life started: Africa.

The second step that Skin Africa and Mktg Industry want to achieve is to be soon on line with a new website and an e-shopping platform: a mandatory tool to start entering the global market.

“Our products are based on nautural and organic African active ingredients and I am sure that the European market could appreciate them. We want our clients to experience Africa, the colors, the scents, the textures, and the power of its nature”.

Skin Africa and Mktg Industry will work on the European launch that will officially take place in Bologna during the next Cosmoprof 2016 replica watches.

The high quality on Skin Africa’s Handmade Natural Products combined with Mktg Industry’s experience and skills in creating effective Marketing and Communication tools will bring on the European market a range of innovative products destined to become a "must have" in the beauty routine of the most demanding consumers.

 


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