Mktg Industry launches “Flatty with Rubber Band Closure”: the smallest reusable paper container for makeup powders, fully customizable up to the ribbon!

It is an innovative and updated version of Mktg Industry’s traditional “Flatty”. A brand-new and multifunctional cardboard packaging with rubber band closure, designed to be the thinnest primary packaging ever. It is only 5mm thick and can be carried around everywhere for a quick and easy touch-up, a makeup case ready to be used by a modern active woman always On-the-Go.

“Flatty with Rubber Band Closure” occupies the smallest possible space and fits perfectly in a small clutch, in a gym’s bag, in a jacket’s pocket or in a travel beauty case.

The new “Flatty” is a sustainable and eco-friendly solution made in cardboard and paper, the inner tray is specifically designed to hold the powder’s metal pan without gluing it, allowing to exchange powders and/or to dispose the finished product in the correct recycling chain.

But that’s not all, the new closing system made with rubber band allows to reuse endlessly the packaging reducing waste. “Flatty with Rubber Band Closure” may contain every day a different color makeup powder according to consumers’ needs and mood. A funny and playful makeup case with innovative closure that allows to use the packaging more and more times!

“Flatty with Rubber Band Closure”, awarded IT product at Makeup In Paris 2019, is a packaging solution completely customizable in any sizes and window’ shapes and highly decorable: it can be customized with special papers and decorated with 4 colors printing, hot stamping or embossing/debossing. Even the color and the thickness of the rubber band can be chosen from a wide range of available options.