Founded in 2014, Mktg Industry confirms its position as one of the most dynamic Italian players in the international cosmetics landscape, thanks to a “full turnkey” industrial model that integrates R&D, formulation development, packaging, and production. Specializing in private label projects, the company offers a complete 360° service, supporting brands through every stage of product development, from concept to market launch.

On the occasion of Cosmoprof/Cosmopack 2026, Mktg Industry presented a portfolio of over 80 complete turnkey solutions, designed to meet the market’s growing demand for speed and flexibility. The concept behind this offering is clear: pre-matched combinations of formulas and packaging that are fully compatible, tested, and ready to launch, significantly reducing development time and complexity.

The company’s main focus is on hybrid cross-category products that combine color cosmetics with advanced skincare. This has become an essential direction for the industry, where cosmetic performance and treatment benefits coexist in increasingly sophisticated formulations. The goal is to provide brands with high value-added solutions that meet evolving consumer expectations in terms of efficacy, comfort, and multifunctionality.

Among the most notable innovations are SPF foundations, along with face and lip products designed to ensure high protection, optimal sensoriality, and strong cosmetic performance. All formulations are developed in full synergy with the selected packaging, ensuring stability, compatibility, and ease of use.

The range also includes proposals dedicated to modern contouring, with bronzers, blushes, and highlighters available in both stick and baked powder formats. These products stand out not only for their formulation quality but also for the use of innovative, on-trend packaging solutions.

With this new portfolio, Mktg Industry further strengthens its positioning as a strategic partner for brands, offering ready-to-go solutions that enable fast and efficient market launches without compromising on quality and innovation.

An approach that perfectly reflects the evolution of the cosmetics industry: increasingly fast, increasingly hybrid, and increasingly oriented toward complete and integrated solutions.